What is 9 Weeks to Launch?

Once you've defined your idea, you'll research your best customers before you develop the product. This method helps create a better product, make customers happier, and increase profits.

Next, research the market to see how many tourists want your product (the demand) and study possible competitors. This is how to estimate your market share.

The concept plan describes the details of your product or service: what it offers, who it's for, how it will be delivered, and what resources you'll need. This plan is the foundation for your brand strategy.

Now estimate startup and ongoing costs for your product to see what's the lowest price that covers expenses. Explore pricing methods (cost-plus, competitive, value-added, dynamic), and choose a strategy.

Plan a trial of your product with sample customers and industry experts to test your delivery plan and brand, and confirm costs. Our planning tool follows Best Practices for experiential tourism.

Run the pilot and use survey tools to gather feedback. Capture marketing photos and videos. If hosting a pilot isn't possible, present your product to a panel of experts and sample customers.

Use survey results to adjust your concept and brand to match your customers and market. Review costs and pricing to make it profitable. Create a simple financial plan for the first three years. 

Make a marketing plan for your launch and the first season with strategies, goals, ways to reach customers, specific actions to take, and how to measure success. Calculate costs and include these in your financial plans.

The Launch Plan includes finances,
staffing, training, operations, risk management and a Market-Ready checklist. You'll create a launch timeline, set sales goals, and be able to track your success.